- KNOW YOUR TARGET AUDIENCE
The most crucial thing is to know who you are actually writing for – your target audience. It is essential because it helps you set the tone of your article, not every age category knows who The Pointer Sisters or The Eternal Flame are.
- MAKE YOUR POST HELPFUL/INTERESTING TO YOUR AUDIENCE
The key is to provide valuable content that you should have an expertise on or strong passion for. It is very unlikely you could create an interesting and engaging blog about something you know nothing about. But even when you are an expert in whatever area your blog is on, you have to be original and try to think outside of the box. Also, try to see your post in eyes of your target audience. If you were the reader, would you like the post? Ideally, would you share it on one of your social media platforms?
- GREAT HEADLINES & SUB HEADERS AND INTRODUCTION
It is the same simple rule as in public speaking. If you are not able to gain the attention from the very beginning, you might not get a second chance during your interesting speech. Therefore, a focus must be on making your speech (blog’s post) captivating from the very start. Just like in speech, in your headlines and the first few sentences of the blog post, you can use quotes, statistics, provoking questions or go with good old story telling.
- BE CONCISE
You should make every word, phrase and sentence count because internet users’ attention spans are shrinking. I could even observe this fact on myself while doing search for our class. If some articles seemed to lengthy and first few sentences were not captivating and seem to be getting anywhere, I moved to another site. If you want to be a successful blogger, you should always read your draft out loud.
- BE ORIGINAL
Now, I am not talking about copying content from another blog, that is obvious! I am talking about originality. Your post need to be interesting and different than the others, because whatever topic you are writing about, there is already a post about it on the internet, for that reason, you need to focus on trying to find a new angle.
- CONCLUSION MATTERS
It is just as important as the introduction, if not more. You need to be able to summarize or tie all your ideas together so the whole article makes a sense to reader. Towards the very end, you can use a provoking question, restate your main point, persuade reader to care or even act.